Unfortunately we are all too familiar with a constant undertone of media and societal support for the “thin ideal” and a perpetuation of the dieting culture. It’s not as often though, that we see messages from media or other advertising outlets that blatantly encourage dangerous eating disorder behaviors.
This was our experience yesterday when we were shown the most current circular sent out in print and distributed online by CVS Pharmacy. The promotional flyer included a sales section entitled “shape up & save.” Not surprisingly, in light of the New Year, and in response to an over abundance of weight-related New Year’s resolutions, CVS is apparently offering low-cost products for customers looking to “shape up.” This yearly obsession, although disheartening given prior information we’ve shared on our blog about why diets don’t work, is not what caused us to pause.
Our concern came when we saw a brand name laxative among the sale items featured in the weight loss section. By highlighting this product as part of the “shape up & save” category, CVS is inadvertently suggesting that using laxatives is an acceptable and healthy way to lose weight. This could not be further from the truth. Laxatives are not intended, nor are they effective, for weight loss and when used for these purposes can result in serious medical consequences. Laxative use and abuse is common amongst individuals suffering from eating disorders, and CVS’ placement of the product promotion sends a harmful message that this very dangerous behavior is appripriate or, even healthy. The Center for Eating Disorders at Sheppard Pratt would like to take this opportunity to educate retailers about inappropriate health care product marketing tactics and remind the public of the dangers associated with laxative abuse.
Steven Crawford, M.D., Associate Director of the Center for Eating Disorders, had the following to say in response to the concerning advertisement:
“The CVS ‘Shape Up & Save’ circular is a prime example of retailers sending subliminal and harmful messages to consumers. While we doubt CVS’ intention was to support, or suggest, eating disorder behaviors and tendencies, we feel that companies have an obligation to understand what their marketing practices are suggesting to their customers. Laxative abuse can lead to serious health-related problems including severe dehydration, electrolyte imbalances, severe constipation, chronic diarrhea, and significant edema [an abnormal accumulation of fluid inside the body]. Persistent use may result in anemia, laxative dependency, and may even increase the risk of colon cancer. “
Our hope in reaching out to CVS and other retailers, is that harmful ads such as this will be removed from circulation and a dialogue can be started around responsible retail actions as they relate to eating disorder prevention, awareness and treatment. We plan to keep all of our readers updated on this important topic. Stay tuned!
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